Memo 1
Memo 2
Memo 3
Memo 4
Memo 5 & 6
Memo 7
1. Understanding of the Neutraceutical Industry:
Neutraceuticals are products isolated from foods that are mostly sold in medicine forms. They are defined as any food which can provide health benefits including prevention and treatment of disease as well as the basic nutritional value found in food.
The neutraceutival industry represents a dynamic, evolving entity that offers novel oppertunities to merge scientific discovery with growing consumer interest in enhancing foods. It tracks and monitors consumer trends so the products of the industry can represent a direct response to their demands.
The nutraceutical industry has three main segments:
1. Functional Foods
2. Dietary Supplements
3. Herbal/Natural Products
2. New Target Market fot Nutriplus:
The global nutraceutical products market is expected to reach over $200b by 2017. given the increased demand, there is now a huge oppertunity to develop new nutraceutical products and to develop a brand name in the industry as well as to make increased sales in this time.
3. Past, Present & Future of Nutraceuticals:
Since the 1990's, there's been a big shift in consumers perspective towards nutraceuticals and functional foods. Consumers are a lot more health concious and many share the preception that a lot of diseases can be prevented with the proper intake of a nutritious diet.
Novel Process;
The bioprocess that the group and I decided to present to the class was the production of kefir water using kefir grains. We explained to the class that kefir is a type of probiotic that aids those with IBS, IBD's, gastroinyestinal diseases. We stated that milk kefir is more common but those who are lactose intolerence as well wouldn't be able to use it for obvious reasons.
Started the eportfolio on the WIX website.
1. What cell line will you need to produce your product your produce your product on
a small scale?:
Water kefir grains
2. What are the alternatives to your selection in question one?
Milk kefir grains. Although It would be best to stay away from the milk kefir as
mentioned before, those who are lactose intolerant wouldn't be able to use the
product.
3. Have you considered the advantages and disadvantages to the cell line that you
chose in question one?
Advantages;
• When in good care they are very active as they are in a constant state of
reproduction.
• Change shape easily. Good for when they grow large as you are able to cut them
and this allows for better fermentation.
Disadvantages;
• Need to be strained every 24-48 hours.
• Don't grow very quickly.
4. What scale would you like to run your prototype manufacturing trial?
Small lab - Using conical flasks as the vessel rather than an actual bioreactor.
Can you supply a peer-reviewed publication that uses the same technique (or similar)
that you like his team to use in production of your novel product;
The development of new non-dairy beverages mediterranean fruit juices fermented
with water kefir microorganisms.
Three currently available products and one patent on an existing similar
product/process;
1 Lifeway low fat kefir probiotic
2 Nourish Kefir
3 Trader Joe's flavoured kefir
Patent:
Kefir drink, raw material consumption of kefir drink and preperation technology of
kefir drink
Patent CN104286173A - Kefir drink, raw material composition of kefir drink and
preparation ... - Google Patents. 2015. Patent CN104286173A - Kefir drink, raw
material composition of kefir drink and preparation ... - Google Patents. [ONLINE]
Product Logo:
Marketing Tagline:
"Let Us Kefir You"
Target Market:
Anyone who has an IBD, IBS, gastrointestinal disease as our product promotes gut
health as it's function is similar to probiotics. People who are in need of probiotic
inclusion in their diets to improve their gut health and deal with gastrointestinal
disorders such as Inflammatory Bowel Syndrome and Inflammatory Bowel Disease
may not be able to consume dairy as part of their diet, whether by choice such as
veganism or as a matter of being lactose intolerant, allergic to dairy products or even
if subject to a diet that requires them to consume a low cholesterol diet, as a
consequence there is a niche for non-dairy probiotic products. Therefore this would be
a suitable product for these people.
USP:
The USP of our product is that most kefir products are made from milk kefir grains
and therefore cant be used by those who are lactose intolerant. Our USP is that those
who are lactose intolerant and can now take this product to help with any
gastrointestinal problems they may have also.
