Product Logo:

 

 

 

 

Tagline:

 

"Let Us Kefir You"

 

Target Market:

 

Anyone who has an IBD, IBS, gastrointestinal disease as our product promotes gut 

health as it's function is similar to probiotics. People who are in need of probiotic 

inclusion in their diets to improve their gut health and deal with gastrointestinal 

disorders such as Inflammatory Bowel Syndrome and Inflammatory Bowel Disease 

may not be able to consume dairy as part of their diet, whether by choice such as 

veganism or as a matter of being lactose intolerant, allergic to dairy products or even 

if subject to a diet that requires them to consume a low cholesterol diet, as a 

consequence there is a niche for non-dairy probiotic products. Therefore this would be 

a suitable product for these people.

 

Unique Selling Point:

 

The USP of our product is that most kefir products are made from milk kefir grains 

and therefore cant be used by those who are lactose intolerant. Our USP is that those 

who are lactose intolerant and can now take this product to help with any 

gastrointestinal problems they may have also.